Creating a Compassionate Brand for David Knowles Funeral Service

Case Study: Creating a Compassionate Brand for David Knowles Funeral Service

Client Overview

David Knowles Funeral Service was founded with a clear mission: to support families with dignity and kindness. To establish the business, a professional and cohesive brand identity was needed, ensuring every touchpoint reflected this ethos.

Project Scope

We were asked to create:

✔ Brand Identity – Logo, colour scheme, and typography.

✔ Signage – Elegant exterior and directional signage.

✔ Branded Stationery – Business cards, letterheads, brochures, and client folders.

✔ Subtle Promotional Items – Custom-printed pens for a professional touch.

The aim was to ensure the branding aligned with the existing "With Dignity and Kindness" mantra.

Brand Identity & Design

A timeless and refined logo was created using an elegant serif font and a deep navy and soft gold colour scheme, conveying trust, warmth, and professionalism.

Signage & Physical Branding

✔ Exterior fascia signage – Brushed gold on deep navy for a sophisticated and dignified look.

✔ Directional signage – Subtle wayfinding for a smooth visitor experience.

Branded Stationery & Promotional Items

✔ Business Cards & Letterheads – Premium soft-touch cards with understated gold detailing.

✔ Client Folders – A polished way for families to keep important documents.

✔ Custom Pens – A discreet but professional addition for paperwork and meetings.

Results

✔ A recognisable and professional brand presence.

✔ Elegant signage enhancing visibility while maintaining dignity.

✔ Consistent and high-quality materials reinforcing trust.

✔ Subtle branding that remains respectful and understated.

This branding ensures David Knowles Funeral Service reflects compassion, professionalism, and trust at every touchpoint.