Strengthening Woven Stone’s Brand Identity

Case Study: Strengthening Woven Stone’s Brand Identity

Client Overview

Woven Stone crafts high-end concrete furniture, worktops, and architectural elements. As the business grew, it needed a refined brand identity to better reflect its craftsmanship, quality, and premium appeal. The goal was to enhance visual branding, online presence, and marketing materials to align with its evolving reputation.

Project Scope

The rebranding focused on:

✔ Logo Refinement – A modern, polished update.

✔ Website Redesign – A sleek, user-friendly, and high-converting site.

✔ Brand Messaging – Clear, professional communication of values.

✔ Signage & Physical Branding – Upgraded workshop and office signage.

✔ Marketing & Stationery – Business cards, brochures, and branded assets.

✔ Social Media Presence – Consistency across all platforms.

Brand Refinement

We refined, rather than reinvented the brand:

✔ The logo was modernized while keeping its original essence.

✔ A sophisticated colour palette of deep greys, muted tones, and metallic accents enhanced its premium feel.

✔ A clean, timeless font reinforced professionalism.

Website & Digital Presence

The website (www.wovenstone.co.uk) was redesigned to showcase the brand’s high-quality work and improve user experience. Key updates:

✔ Optimized Design – Featuring striking project imagery.

✔ Improved Navigation – A seamless browsing experience.

✔ SEO Optimization – Keyword-rich content for better search visibility.

✔ Streamlined Contact Forms – Clear calls-to-action for inquiries.

✔ Mobile-Friendly – A smooth experience across all devices.

Signage & Physical Branding

To reinforce Woven Stone’s workshop and business presence, we provided:

✔ Workshop Signage – Industrial-style branding for a polished, professional look.

✔ Branded Packaging & Labels – Elevating product presentation.

✔ Vehicle Branding – Clean, minimal decals for on-the-go brand visibility.

Marketing Materials & Stationery

✔ Luxury Business Cards – Embossed, matte-finish design for a premium feel.

✔ Brochures – Showcasing craftsmanship, materials, and past projects.

✔ Branded Invoices & Quotes – A professional touch for client communications.

Social Media & Content Strategy

We established a consistent and engaging online presence across Instagram, Facebook, and LinkedIn:

✔ Updated Profile Branding – Cohesive visuals across all platforms.

✔ Content Strategy – Regular posts showcasing craftsmanship, projects, and customer stories.

✔ SEO-Optimized Blog Content – Driving traffic through industry insights.

Results & Impact

✔ A stronger, more professional brand identity.

✔ A high-performing, visually engaging website.

✔ Increased brand recognition through consistent messaging.

✔ Higher engagement and inquiries from a refined online presence.